Bocar receives the German Brand Award '25

Bocar has been honored with the German Brand Award '25, an international recognition that distinguishes brands demonstrating excellence in strategy, design, and brand management.

This award highlights the comprehensive renewal of our visual identity, presented in 2024 as part of a process that involved all areas of Bocar. Far from being merely an aesthetic change, this transformation clearly expressed who we are and where we are headed. Our CEO, Karl Schary, attended the ceremony in Germany to receive the award and share his experience with this project.

A big thank-you to everyone who made this achievement possible!